Facts About Gummi Lifesavers
Life Savers Gummies are a soft, chewy version of the original Life Saver candies that were introduced by American chocolate maker Clarence Crane in 1912. The candies borrow their shape from the round life preservers that became standard on boats after the Titanic disaster. The Life Savers Gummies line was added in 1992, when the brand was still owned by Kraft. The brand is now owned by Wrigley and produced in Canada. Does this Spark an idea?
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Nutrition Facts
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Life Savers Gummies are made up almost entirely of sugar. The ingredients list includes three types of sugar, citric acid and natural and artificial flavors and colors. A recommended serving size is four candies. Four Life Savers Gummies have no fat, 45 calories, nine grams of sugar, and 11 grams of carbohydrates.
Flavors
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Life Savers Gummies are available in four different flavor assortments. The first Life Savers Gummies were created in the original five Life Savers flavors: cherry, watermelon, strawberry, blackberry and green apple. The line has added Wild Berry flavors including cherry berry, red raspberry, white grape and black raspberry. The Wild Berry assortment also includes strawberry and blackberry Life Savers Gummies. Other available Life Savers Gummies flavors include the Tangy Fruits assortment of tangerine, lemon, sour apple, tangy cherry and fruit punch, as well as the Sour Gummies. The sour flavors are created by dipping the popular flavors of strawberry, tangy cherry, black raspberry, watermelon and tangerine into a sour sugar coating.
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Packaging
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Life Savers Gummies as a soft candy are not available in the traditional rolls that Life Savers are packaged in, including tin foil wrappers. Life Savers Gummies are packaged in plastic wrappers and bags to allow for their softer texture. The candies are often packaged in a plastic tray inside the wrapper to give the product a shape closer to that of the traditional Life Savers roll. The original packaging of the Life Savers Gummies was in the traditional "five flavor" combination.
Other Interesting Facts
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The Life Savers Gummies line was created in 1992, but not released to the public until 1993, when the first commercial for the candies was released in May.
The first commercial for the candies portrayed Life Savers Gummies dancing in a conga line.
Life Savers Gummies are twice the size of traditional Lifesavers.
The original suggested retail price for a 1.5 ounce container of Life Savers Gummies was 45 cents.
A game named "Chomp" was made available to consumers in 1996 based on the Life Savers Gummies. It could be purchased by mailing in three proofs of purchase of Life Savers Gummi candies to the company along with a shipping fee.
Advertising
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Life Savers Gummies were introduced into the world market in May 1993 with a 30-second commercial depicting the soft candies dancing in a conga line. The candies were also featured as a sponsor of MTV's Rock and Skate 1998 summer concert and sports events, introducing them to the entertainment world, where they were later featured in product placement spots in feature films including "Croc 2." The most controversial of the Life Savers Gummies advertising campaigns is one where the candies are shown getting caught while toilet papering a house. The onscreen behavior of the candies caused concern among parents who felt that Wrigley was condoning vandalism.
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