The History of Riley Cars
The Coventry, England-based Riley automobile company produced a wide range of cars from the beginning of the twentieth century until 1969. The company was plagued with financial problems throughout much of its existence, in part due to producing so many different models with few interchangeable parts. But it built well-crafted cars, including its own version of the Mini Cooper with the Riley Elf.
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Founding
Early cars
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By 1913, Riley was producing the four-cylinder, 10-horsepower 17/30 model, which debuted at the London Motor Show. World War I interrupted civilian automobile production, and Riley built aircraft engines instead. During this period, Percy Riley's brothers--Victor, Allan and Stanley--joined the company.
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Between the Wars
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Percy Riley assumed control of the engine supply aspect of the family business, building four-, six- and eight-cylinder motors, while Allan took over the coach-building responsibilities. Through the 1930s, Riley manufactured nearly 20 different models as saloons (four-door sedans), tourers, sports, coupes and limousines. Rileys were also raced extensively at Brooklands, Le Mans and dozens of British hillclimbs.
Bankruptcy
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The Riley wanted to be all things to all people. The company's engineering was cutting edge with its dynamic Riley 9 engine, which had small displacement but powerful output. But Riley wanted to compete against the new Jaguar, and developed the luxury Autovia V-8 saloon to rival Rolls-Royce. As a result, the company overextended itself and collapsed into bankruptcy in 1938.
Nuffield Era
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Seeing the handwriting on the wall, the Riley brothers sought a merger with the Triumph Motor Company. But Riley declared bankruptcy in the middle of negotiations, and Lord Nuffield purchased Riley for £143,000. Nuffield then turned around and sold it to Morris Motor Company for £1 to create new company, the Nuffield Organization. Nuffield dropped the Autovia and narrowed the models down to a handful with only a few bodies and shared components with the Morris cars.
Postwar Era
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After World War II, production was combined with MG and Wolseley. In 1952, Nuffield and the Austin automobile company merged to become the British Motor Corporation. By this time, Rileys were essentially rebadged as Austin and Morris cars. Riley got lost in the shuffle as a mid-range car between the Morris and the Wolseley, but it did earn some recognition in the 1960s with the Riley Elf, which was based on the Mini Cooper's design.
The End
Resources
- Photo Credit BMW