What Are Mia Bella Candles?

Mia Bella is a candle brand that is sold to distributors who sell the candles through websites and home parties. Some Mia Bella distributors sell them at craft fairs and at swap meet booths. The candle sales are a part of the company's multilevel marketing system of tiered commission sales for distributors and the distributors that they recruit.

History

Scent-Sations, Inc., is the company that makes Mia Bella candles. The company was founded in 2002 by Bob Scocozzo and Charles Umphred. The two marketers discovered a local candle line that they liked enough to get the candle makers to sign an exclusive contract with them, so that they could distribute the candles all over the world. The candle line was named Mia Bella after founder Bob Scocozzo's daughter.

Significance

The Mia Bella candle line is made up of soy candles and other candles that are made from vegetable wax blends to create clean-burning candles. Much of the marketing of Mia Bella candles is based on their natural components and the lack of soot that is created when the candles are burned.

Function

The business of selling Mia Bella candles relies both on sales of the candles and on recruiting other people to sell the candles. Mia Bella sellers receive a commission on their own sales, as well as a part of the commission of the sales that their recruits make. The commission earned on sales is from 40 to 60 percent.

Types

The best-known of the Mia Bella candle line are the jar candles. The Mia Bella container candles are brightly colored and highly scented. The line also contains highly scented votive candles. The largest candles are 16-oz. jar candles that have 2 wicks to make the candle burn more evenly. Mia Bella also makes car air fresheners.

Considerations

To get started selling Mia Bella candles costs $39.95 for a start-up kit that includes samples to show to potential customers. The seller pays the same amount each month and continues to receive candles to sell. The larger starter kit has a larger number of candles and is $399.90. Each kit comes with a website, where the seller can sell the candles online and recruit other sellers.