What Is a BPA Statement?
The value of a specific media chosen for advertising and marketing activities is based on the number of people media reaches. BPA Worldwide specializes in media research in order to provide an independent verification of the media reach with its auditing statements.
Other People Are Reading
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History
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In 1931, an industry group made of advertising agencies, advertisers and publishing companies created BPA Worldwide as a not-for-profit organization to provide independent media research services. The organization grew over the years, expanding its services as technology such as the Internet changed.
Global Reach
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BPA Worldwide is headquartered in Shelton, Conn. Globally, the firm covers media and has members in more than 25 countries.
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Media Covered
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BPA covers business and consumer media, including B2B publications, consumer magazines and newspapers, websites, email newsletters and a variety of other media used for advertising.
The Statement
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The BPA audit statement is a report for media buyers that verifies the media's audience numbers and can report the specific reader/viewer demographics. It verifies paid and/or controlled circulation numbers.
Members
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Members of BPA include advertising agencies, corporations and other advertisers, and the owners of the media.
Benefits
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Independent media audits offer media the opportunity to provide credible numbers on effectiveness to advertisers. Advertisers, in turn, have more solid evidence of the value and reach of the media they purchase.
Additional Services
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BPA will provide specialized auditing services for clients--for example, integrated audits that combine a media's print, web and events. It also offers clients web traffic information in real time. Circulation data are available online for viewing. The service called AuditTRAC posts audited data as quickly as a day after it's done for top-line information.
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