- August Horsch, Audi's founder, started two separate companies 10 years apart. He designed cars in 1901 in Zwickau, Germany, as an eponymous brand. After being forced out, he started a second company and adopted the name Audi for this brand of cars. Audi began producing a four-cylinder and six-cylinder car in the late 1920s and early 1930s.
- During World War II, the Audi manufacturing facility was commandeered by the Nazi party. The cars produced during this period were used for military purposes, specifically the Sd-Kfz 222 armored car with a V8 engine that could reach speeds of up to 50 mph. The KFZ 11, also known as the Horch Type 80, was also produced during this period as a light transport vehicle.
- During the modern period, Audi emerged as a leading technological innovator. At the 1980 Geneva Motor show, Audi debuted its Audi Quattro. The Quattro introduced the idea of a high-performing, all-wheel-drive vehicle for daily use. Previous to the Quattro, all wheel drive had been used predominantly in off-road vehicles. The concept of introducing it to regular road vehicles was met with near universal accolades and Audi eventually adopted this technology into all of its models.
- The Quattro concept was Audi's initial modern innovation, but further innovations continued in its cars. Audi introduced and remains committed to the light frame provided by an aluminum space frame body for its cars. This lighter frame makes the cars very maneuverable and more fuel efficient. It also minimizes noise and road vibration.
- The cars provide a super interior experience. Top-of-the-line materials are used, even in entry-level vehicles, such as the A3 and A4. Though Audi has struggled with perceived safety issues, these have been resolved with a redesign of foot pedal placement. Previous models included pedals that were too close for American drivers. The A8 is Audi's top-of-the-line car and offers a wonderful driving experience. It's highly maneuverable and offers a plush interior.
