What Is Xocai Chocolate?

White chocolate, dark chocolate, milk chocolate--there are many types of chocolate. But what exactly is Xocai chocolate? According to the official Xocai website, it is a healthy Belgian alternative chocolate, and unlike other "healthy" chocolates, it apparently tastes quite good. But where did it come from? How is it good for you? And where can you get some? Does this Spark an idea?

  1. The Process

    • According to the Xocai chocolate website (see Resources), Xocai (pronounced "sho-sigh") chocolate is "produced with non-alkalized, non-lecithin zed cacao pepper, antioxidants, combined with Acai berries and blueberries." It is made with a cold process, in contrast to the heat processes of other chocolates, which helps to preserve the antioxidants and make Xocai a "healthy" chocolate.

    Health Benefits

    • According to claims made by Xocai producers and distributors, Xocai chocolate can lower cholesterol, fight cavities, boost energy, protect against stroke and improve libido. It is, however, the antioxidants in Xocai that provide the most benefit. Antioxidants called flavanoids are naturally present in dark chocolate. Raw cocoa, a major ingredient, also contains powerful antioxidants. The makers have also cut out all waxes, refined sugars and bad fats.
      According to Dr. Richard Cutler, former Director of the Anti-Aging Research department in Washington, D.C., "The amount of antioxidants you maintain in your body is directly proportional to how long and healthy you will live."

    Founders

    • Andrew and Jeanette Brooks founded Xocai. According to the official bio, Mr. Brooks graduated from the University of Calgary with Spanish and Business degrees, but soon became interested in the fields of diabetes and obesity, and founded a health and distribution company in western Canada. Mrs. Brooks graduated from Brigham Young University. She founded the Yurika Foods Corporation and directed the company's product development, marketing and production of publications. She is responsible for the packaging, imaging and marketing of Xocai (see Resources).

    Xocai Products

    • Xocai chocolate comes in a wide range of forms: nuggets, power squares, cookies, protein bars, sipping "xocolate" and "xobiotic" squares.

    Availability

    • Xocai chocolate products were launched in January 2009 and are now available in the United Kingdom, the United States, Canada, New Zealand, Australia and Japan. However, they are not available in shops, and can be purchased only through distributors.

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