Belle Tire History
Over the years, Belle Tire has established itself as an automotive-related business that can provide a variety of services, products and community involvement. This family-owned business has made a name for itself through its marketing and trademark, demand for excellence in all areas, community involvement and its customer service pledge. Its name is synonymous with efficiency, effectiveness, entertainment, fairness and pricing.
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Facts
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Known as a Michigan institution, Belle Tire is a family-owned, Michigan-bred company that is as popular as Bob Seger throughout the state of Michigan. It is known for its "out-the-door" pricing pledge. It has 80 storefronts throughout the Michigan and Ohio region. Its 306,000-square-foot distribution center houses more than 250,000 tires and custom wheels, plus thousands of auto parts. Belle Tire prides itself on its technological innovation being used throughout its warehouse operations.
Identification
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Belle Tire is easily identified by its trademark--the animated talking tire known as "Tireman," who greets customers with a robust sounding "Belle Tire," large eyes and smiling face while also waving his white gloved hand. He also has red legs with white shoes, blue arms and wears a red hat with the Belle Tire wording. Wherever one sees Belle Tire, Tireman is present. In print ads, the Tireman logo is found next to the Belle Tire wording.
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History
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Belle Tire started in 1922 when Sam Waze started the business. He named his endeavor after his wife, Belle. Sam worked with his son Herb through the 1960s. Upon Sam retiring, Herb took over the business along with partner Don Barnes Jr. During the 1980s, Barnes bought out Herb and brought in his brother, Bob as CEO. Currently, Bob is CEO and Don is President. The last two decades have been strong for this family-owned business.
Effects
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Belle Tire has been around for so long in the Michigan and Ohio area that it has developed a reputation as a reliable business. When one thinks about this business, images of efficiency, quality workmanship and community involvement come to mind. In addition to its positive reputation, Belle Tire has established a strong business presence within the automotive industry. It is a reliable source. The company also has a strong reputation for helping out local professional athletic teams through donating.
Features
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Belle Tire does more than sell tires. Even though its background is in the tire industry, it also provides a variety of car care needs, ranging from auto glass repair and replacement, brakes, alignments, batteries, shocks and struts, exhaust system repair, batteries, to an oil change. Belle Tire also has the distinction of being Michigan's largest truck tire provider. It operates 5 plants that re-tread truck tires. In addition, it operates a large commercial truck service.
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