About Advertising on Cars
Move over billboards, a new kid is on the advertising block and he moves faster and more visibly than a billboard ever could. Advertising on cars is one of the most effective ways to get a large audience for a small price. Provided the car drives around a lot, ads on cars can reach thousands of commuters every day. A car owner can tout his own business or get paid to tout others--as long as he can put up with the attention it brings.
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Types
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Advertising with mini-billboards atop taxi cabs has long been one of the most prominent ways to advertise on cars. But ads on autos have developed even further. Some of the most popular have become vinyl or metal strips that are stuck directly on the vehicle. Those that adorn the sideboards only are known as "half-wraps," while those that cover most of the vehicle are known as "full-wraps." Ads can also be placed strategically on the rear bumpers or trunk, hood and anywhere else they are fully visible.
Features
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As jazzy and artistic as some advertising on autos may be, it needs to contain certain features to be effective. The company's name and website should both be clearly visible and legible. Phone numbers and location are also helpful. Fellow motorists should also know at a glance what type of product or services the company provides.
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Potential
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Some of the most striking and highly visible advertising covers the entire vehicles. These cars are usually painted in a style and with artwork that matches the company's services. A camouflage Volkswagen, for instance, could be touting an eco-friendly or military company. Another vehicle, painted in zebra stripes, could be promoting a wild clothing company or even an animal habitat or zoo.
Considerations
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Advertising on cars is a highly effective and visible way to go. Americans drive tens of thousands of miles every year, meaning the car will get plenty of attention. Car owners can hook up with companies that specialize in such services, such as Autowraps, and get paid to drive around with ads plastered on their vehicles. With traditional media, such as magazines and newspapers, going down the tubes, advertising on cars is the new way to reach a large audience.
Warning
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As alluring and effective as it may be, advertising on cars is definitely not for everyone. Since the vehicle has become a rolling billboard, those driving one should expect lots of stares, honks and perhaps even aggressive fellow motorists if they happen to abhor the company or services the car is advertising. Driving up to a fancy establishment or party with a car decked out in ads will also get some stares and perhaps even some jeers.
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Resources
- Photo Credit Photo by Ryn Gargulinski
