About Business Mission Statements

A business mission statement is a brief, concise message that conveys the primary purpose and driving force behind a business. A business mission statement becomes a part of the brand identity, and is an important part of the planning process. Many companies take great care in crafting their mission statements and display them proudly in their offices, websites and marketing materials.

Function

A business mission statement is a short definition of the business purpose. The mission statement is used to convey the goals of the business to the public in a brief, clear and concise manner. Using as few words as possible, the mission statement should provide a clear picture of what a business does. A mission statement also offers insight into the values and ethical principles of the business.

Features

Business mission statements typically contain three to four sentences. The first sentence is a description of what the business does, and sometimes includes background information. For example, "ABC Dental is a state-of-the-art dental practice established in 2006." The remaining two to three sentences discuss the need that the business tries to meet, and provides information about the company's values. For example, "We offer the most technologically advanced cosmetic dentistry techniques available to solve all cosmetic dentistry concerns. ABC Dental was founded on the belief that everyone deserves a beautiful, healthy smile."

Benefits

A business mission statement is often one of the first pieces of information a customer receives about your business. A carefully crafted mission statement is an important part of your company's brand and overall image. A mission statement that is clearly displayed in the company's office and marketing materials will help your customers understand that you have strict ethical guidelines and that your company is serious about helping its customers.

Time Frame

A business mission statement should be crafted during the start-up phase of your company. A mission statement is a key component of a business plan. The process of drafting a mission statement allows the business owner to reflect on his core values and clearly define the primary goals of the business.

Considerations

A mission statement not only provides a clear and concise overview for a potential customer, but serves as a focal point for employees as well. Many businesses display their mission statements with pride and require employees to read and understand the mission statement upon commencing employment. Employees should know and understand the mission and core values of the company they work for, and the mission statement serves as a representation of these values.

Resources

• How to Write a Mission Statement
• Center for Business Planning
• Ten Essential Questions You Should Answer in a Mission Statement