Smoothie King is a franchise shop that specializes, as its name indicates, in smoothies. In addition to the smoothies blended on-site, the stores carry a wide array of nutritional supplements, enhancers and healthy snacks. Its tag line is "Nutritional Lifestyle Centers," and its vision is "To relentlessly influence and help more and more people achieve a healthier lifestyle."
Smoothie King Franchise, Inc. started life as a vitamin retailer, Town & Country Health Foods, in Kenner, Louisiana in 1973. Its founder, Steve Kuhnau--due to his food allergies--started experimenting with blending fruit and nutrients at home and began selling his creations at his shop. Expansion started the following decade, and is a perennial favorite not only in its native area (Texas and Louisiana), but in other parts of the country as well.
The name "Smoothie King" was officially incorporated on May 5, 1987, and franchising commenced shortly thereafter. It was Steve Kuhnau's wife, Cindy, who created the plan to start franchising the business. Both Steve and Cindy are actively involved in the day-to-day business of Smoothie King Franchise Inc.
Smoothie King's menu has several subcategories: Stay Healthy contains ingredients that assist in improving overall health. Trim Down items are under 400 calories. Get Energy gives an energy boost. Build Up items are high calorie and high protein. Snack Right choices are low fat, Indulge offers specialty smoothies and Kids' Kups have 100% of the recommended vitamins and minerals for children.
With the exception of a location in Seoul, South Korea, Smoothie King is a North American institution. As of early 2009, Smoothie King operates stores in 32 states as well as Washington D.C. The areas that the company hasn't infiltrated are the two upper comers of the continental U.S., New England and the Northwest, and the final frontiers of the United States: Alaska and Hawaii.
Smoothie King has the distinction of being named the number one franchise in its category 17 times by Entrepreneur Magazine. Its mission statement is "To become THE healthy alternative to unhealthy food choices by providing a consistent, outstanding guest experience, great tasting nutritional smoothies and the highest quality nutritional products in a healthy, energetic environment."