Types of Free Address Labels
The Internet is a place where savvy consumers can find plenty of freebies, and address labels are no exception. There are so many different types of free address labels that it might be hard to choose which company or organization to sign up with. Read on to find out more information about the various types of return address labels.
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Features
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Free address labels are usually self-stick labels that display your name and address. They are small enough---standard labels measure 6.5 cm in length and 1.75 cm in height--to be affixed on the upper left hand corner of a mailing envelope. Sometimes these address labels feature the logo of the company or organization that provided them. If the labels are custom designed, they may also feature an alternative image, such as a cropped photo you provided to the printer or one of many available images you were allowed to choose from. Address labels that are larger than the standard size may also display a slogan or saying. One example is a patriotic address label with an American flag, the name and address, and the saying "Proud to be an American!" on the bottom portion of the label.
Significance
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Free address labels are a significant fundraising and awareness raising tool. Charitable organizations rely on these freebies to draw interested consumers to their causes. In some cases, these consumers are solicited for a contribution on the spot. In other cases, they are invited to learn more about the cause, the organization and also the problems the organization works to overcome. Free labels are also a sign of pride to supporters of a cause; great examples are the patriotic free address labels from the Paralyzed Veterans of America.
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Misconceptions
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It is a common misconception that only charitable organizations avail themselves of free address labels as a way to reach prospective new consumer contacts. Local businesses and political groups oftentimes sign up with contact brokers. These brokers, such as the Free Address Labels Website, contract with members of local business communities to drive interested consumers to them. In return for a sign up, consumers receive free address labels, but also coupons, business information and most likely also a lot of junk mail.
Benefits
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Consumers and the companies or organizations printing the free address labels benefit from the deal. A charitable organization benefits because it receives a new mailing list contact that may be solicited in the future for a donation. The National Foundation for Cancer Research (see the Resources section) is an example of such an organization. A company benefits because of the free advertising it receives from having its logo used. It also gives the company a new mailing list contact of a consumer, who in the future, could become a customer. The consumer benefits because he receives free address labels and does not have to pay to have them printed.
Considerations
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Another one of the types of free address labels are those which are free to design, but require the payment of a shipping and handling fee. The advantage of these labels is the fact that you are not going to become part of a mailing or solicitation list. In some cases, address labels may come free as part of a package deal; for example, a stationery printer may charge you for the cost of printing personalized letter head or business cards, but it will sweeten the deal by including a roll of free custom printed address labels. You can oftentimes take advantage of such deals over the Christmas holidays when ordering custom printed cards.
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Resources
- Photo Credit Jane M Sawyer/Morguefile.com
