- The are two kinds of financial planners: those who are certified, and those who are not. Job duties of a certified financial planner are narrowly defined by the Certified Financial Planner Board of Standards (see resources below). Non-certified financial planners have more freedom to take on other tasks, depending on a client's requests or needs.
- Consumers benefit from hiring a financial planner because the professional provides them with a clearly defined financial goal-setting opportunity. With the help of the planner, the client discusses goals, considers the financial steps that must be taken to reach them, and also learns about tax ramifications.
- Financial planners help their clients make good decisions with regard to their personal finances. In some cases this requires a financial planner to explain intricate terms and sometimes complicated concepts in an easy to understand manner. Overall, financial planners work toward their clients' financial security.
- Tax planning is one of the job duties financial planners perform. They do not prepare tax returns, but instead help clients maximize tax deductions to reduce year-end tax liabilities. In some cases this also includes estate planning.
- Helping clients with their investment planning is one of the most critical aspects of a financial planner's job. This includes helping the client to define goals the investments are to make possible, such as a college education for a child, retirement or to grow personal wealth.
- Financial planners meet with clients at least once a year. During this appointment, the client brings current financial statements and also year end bills to the office and the financial planner will prepare a report on the client's fiscal situation. These figures are compared to last year's numbers and in some cases may lead to a changing or tweaking of the goals the client set. The financial planner asks about any projected changes in the client's personal life that could have a bearing on his finances.
- After the appointment, it is the financial planner's duty to analyze the data received from the client and then prepare a report. The planner sends this report to the client with professional recommendations in the areas discussed during the appointment.












