- Although mineral makeup has been around since ancient times, the term first came into use during the 1970s. At the time, many people were interested in honoring nature, and wearing mineral makeup was one of the ways women found to create harmony with the environment. Originally marketed in bath and body boutiques, mineral makeup came to mainstream prominence in 1998 via the then-small cosmetics company Bare Escentuals. Bare Escentuals partnered with the QVC television network to sell mineral makeup to the masses. It became a hit and spawned many other mineral-makeup companies.
- Mineral makeup comes in various forms, although it is most closely associated with foundation. Mineral makeup can be in the form of blush, eye shadow and even lipstick. True mineral makeup is classified by its 100 percent natural ingredients (no more than five ingredients per item). In addition to minerals, this type of makeup relies on plant extracts and natural oils and waxes to create an emollient cosmetic.
- Mineral makeup is all-natural, so it is biodegradable and does not damage human skin upon contact. It is also hypoallergenic, making it great for sensitive skin and a favored cosmetic choice among dermatologists. Mineral makeup goes on light, and does not clog pores or fill in wrinkles. It is perfect for people who are seeking a natural, not overdone, appearance.
- Mineral makeup is so light that it does not hide blemishes as well as other types of cosmetics. It also wears off easily. Another downside to mineral makeup is that it can be drying, and can give off an ashy appearance on the skin. Some mineral makeup works with the oil and natural temperature of the skin to slightly liquefy and create a creamier look.
- For users who are seeking a light coverage, mineral makeup is perfect. Many mineral-makeup foundations include titanium dioxide, which works as an anti-inflammatory and reduces the appearance of acne.
