About Home Staging Businesses

When selling a home, sellers can usually benefit from hiring a home staging business. Home staging professionals are usually interior designers who focus on making a home appealling to potential buyers by neutralizing the home. A staged home often sells faster and for more money than an unstaged home. As such, home staging businesses have a great growth potential.

Function

Home staging businesses decorate homes for sale to appeal to the largest number of potential buyers. These businesses rearrange furniture, paint, add decorative touches and sometimes clean the house in an effort to accentuate the positive attributes of the house and downplay the undesirable attributes of the house.

Types

There are two types of home staging businesses: full and partial. Full home staging businesses stage the entire house, including the exterior and any other buildings on the property. A partial home staging business focuses on the main focal areas of the home. These businesses usually stage the kitchen, living area and master bedroom or suite. Very seldom does a partial home staging business work on the exterior of the home.

Considerations

A home stager must stay up to date on all the latest trends in the real estate market; this includes the colors, fabrics and features that are in demand. Many home stagers are Accredited Staging Professionals, which increases their desirability. There are courses available online that teach staging techniques and provide graduates of the course with an accreditation certificate.

Warning

A home staging business thrives by word of mouth advertising. The faster the homes you stage sell, the better your reputation will be. It is usually beneficial to your business to gain the confidence of some realtors in your area. By doing this, the realtors can recommend your business to home sellers. Because of the sensitive nature of home staging, you must ensure that your clients are happy with the service you provide to them, includes acting in a professional manner when you are doing your job.

Time Frame

Some home stagers have to wait until a home sale closes to get paid. If the home is staged well, that time frame could be as little as a few weeks. When the market is down, the time frame can increase to as long as a year. The actual home staging process can take two hours for a basic, partial stage. For a full home staging, the process can take up to a week, depending on how much work must be done.