About Jewelry Parties
Jewelry parties combine the fun of a social event with the opportunity to shop for jewelry that is unique, relatively inexpensive and available exclusively through private parties. While there are many ways to be invited to this type of event, it can become difficult to maintain your customers as home-based businesses continue to expand and shopping parties become more common. Does this Spark an idea?
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Function
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A jewelry party is a hosted event where the hostess opens her home to invited guests to view the latest design or concept from a designer. The party is an opportunity to shop for that jewelry. You can either buy from the inventory on display or place an order for an item in the catalog. Often the hostess receives gifts from the purveyor of the jewelry either in the form of discounts or free jewelry.
Benefits
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This type of selling environment is typically very low pressure. You do not have to buy any of the items. Often, though, if you're friends with the hostess, you'll trust her recommendation with regard to the jewelry she's making available for sale in her home, so it can be a good way to get exposure to something new. Additionally, many jewelry designers who sell through home parties do not sell in other venues, so a jewelry party is the only option for obtaining their designs.
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History
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Jewelry parties have their roots in the classic direct sales party model. In this model, one influential woman becomes knowledgeable about a product from which she knows her friends would benefit. Adopted by other marketers as time went on, the number of home-based businesses, from Pampered Chef to DeMarle and clothing designers, that use parties to sell their products is increasing. Jewelry parties are the latest iteration of this type of selling model.
Types
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A typical jewelry party is held in a private home. But it can also be held at a larger venue, such as a holiday open house geared specifically to shopping, where jewelry is one of many home-based products available for sale. A jewelry party can also be part of a larger jewelry show that incorporates multiple sellers.
In a private home, the party typically lasts for about 3 hours, and the consultant selling the jewelry can expect to make several hundred dollars. Holiday open houses are similar in size and earning potential. Jewelry shows, however, are typically held over an entire day or several days, and may be more or less profitable depending on the size of the show and the competition.
Warning
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Developing a home-based business to sell jewelry often requires an investment in basic inventory. You'll also need to keep good records and plan out your business, including conducting basic market research and keeping track of your finances. Be wary of large, up-front fees, as these could be indicative of a scam that will set you up for failure. Make sure you've thoroughly researched any jewelry business to be certain it will be in business long enough to support any parties that you are planning.
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