About Personal Stylists

A personal stylist is essentially an image consultant. Sometimes called a personal shopper, these professionals advise individuals or groups on all things related to personal style, including wardrobe, hairstyles, makeup and more. Personal stylists need to be able to combine fashionable trends with an individual's unique tastes to create a winning image that both pleases the client and conveys the right message. Read on to learn more about personal stylists and their job duties.

Benefits

Some people think the idea of hiring a personal stylist is a ludicrous idea. However, it can hardly be denied that appearance is an important consideration for many professions. Fashion-impaired individuals such as actors, sports stars, newscasters and political figures can all benefit from the counsel of an image consultant. Lower profile positions such as lawyer, salesman or business executive can also dramatically improve their success simply by following the advice of a personal stylist.

Function

Personal stylists can work with individuals or groups on either a short-term or long-term basis. Either way, the goal of the consultation is to teach the client how to make effective image decisions. This often includes identifying colors, cuts and styles of clothing that accentuate the client's body shape, skin tone and personality. These tips often run over to include makeup application as well. Oftentimes, a personal stylist will also shop with or on the behalf of the client to pick out wardrobe.

Considerations

The career path to becoming a personal stylist often begins in retail. It is here that a strong understanding of trends and customer service are first learned. A fashion-related degree such as Fashion Design or Fashion Merchandising is also helpful. Some personal stylists begin their careers as a commercial stylist assistant, which involves dressing models and sets for advertisements and photo shoots.

Expert Insight

Personal stylists typically are typically self-employed. However, some work through agencies or are affiliated with a larger group of stylists through membership in organizations such as the Federation of Image Consultants. Word-of-mouth and networking are the most effective ways for personal stylists to find new clients.

Potential

The majority of full-time personal stylists make approximately $40,000 annually. However, personal stylists who work with high-profile celebrities can earn more than $100,000 annually. Recently, personal stylists such as Rachel Zoe have bankrolled their success into profitable book deals and TV shows that have increased their yearly earnings considerably.