What Does PPC Stand For?
PPC, or Pay Per Click advertising, is a simple and effective way to advertise your business, product or services online for immediate results, often within hours. As an advertiser, you pay only if someone clicks on your ad, which makes it more cost-effective than other advertising such as newspaper ads. You can start with a small budget and control every aspect of your ad campaign. If you effectively create and manage a PPC campaign, you can control your online advertising with consistent results and revenue.
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Significance
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PPC allows businesses of all sizes to compete online for visitors and customers. By using strategic keywords and managing your budget, PPC can be a fast and effective way to generate immediate sales with a small advertising budget as you are paying for only clicks. Visitors who click through are more likely to be interested, and you are not paying for those who see your ad and do not click.
Function
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PPC is a form of paid online advertising where the advertiser "pays per click," a set price per keyword click. As an advertiser, you'd set a minimum budget for the day or week, and select keywords for your PPC campaign. The price you pay per keyword is determined by the popularity and price competitiveness of the keyword.
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Considerations
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Google Adwords is the most popular PPC advertising tool. You can also try and test Yahoo, MSN, and other PPC tools. When beginning your campaign, search for many keywords and keyword phrases to find the more affordable PPC rates. Your goal is to test various keywords and get the most clickthroughs and sales based on your available budget.
Benefits
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As a PPC advertiser, you can control your ad budget and get immediate visitors, and revenue. Unlike other advertising or search engine optimization options, you can get results from PPC within hours. It is relatively simple to start and maintain a PPC campaign with about $25 to test it out. You can determine your cost to get a customer/sale, and if it is lower than the revenue you make, you can effectively advertise and control your earnings with PPC.
Warning
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If you don't have experience with PPC, you can blow through money quickly and ineffectively. When starting out, be cautious with your budget, keywords, and campaign options. While there can be immediate traffic results, it does not guarantee sales and a positive return, which will depend on your marketing and website. Do not overpay for competitive keywords, especially if you have a small budget. The PPC price ranges will vary based on the competitiveness of your industry, product/service, and keywords. To effectively test a campaign and get the most for your budget, be conservative and select keywords at a lower price range.
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