- AutoTrader.com launched in May 1998. The website focused on simplifying the car-buying process by expanding on traditional newspaper advertisements to allow sellers to include multiple photos and detailed descriptions of their vehicles. The website also tried to simplify the process for the buyer by including a comprehensive feature that allowed buyers to search based on a particular make or model in a specific geographical area. Since its inception, the website has grown to feature more than three million vehicle listings each month.
- The website has several features that set it apart from the traditional newspaper advertisement. For sellers, AutoTrader.com allows the inclusion of several vehicle photos to give potential buyers a better glimpse at the car. The website also allows for sellers to provide detailed information about the vehicle. Buyers are able to search the website's vehicle listings through search parameters such as make, model, color, mileage, location, year and price.
- The website is based in Atlanta and accepts vehicle listings for the entire United States. Users can list cars for sale from any of the 50 states and potential buyers can search for vehicles anywhere in the United States. The website has sister sites, such as AutoTrader.co.uk in the United Kingdom, to buy and sell vehicles outside of the United States. AutoTrader.com remains focused on connecting buyers and sellers within the United States.
- Using AutoTrader.com to buy or sell a vehicle allows the user to do so without leaving his home. By using this website, a person can list a vehicle for sale with extensive details and photographs, ensuring that he is contacted by potential buyers who are interested in the vehicle. Likewise, potential buyers can search for the exact vehicle they want rather than pursue the traditional route of visiting car lots in hopes of finding the desired car.
- While AutoTrader.com boasts a large number of car listings, a number of sellers still use newspaper advertisements to sell their vehicles. When looking to purchase a car, buyers should keep in mind that the listings on this website are not all-inclusive. Also, vehicles cannot be purchased online via this website. Buyers must contact the sellers directly to determine the most appropriate manner in which to negotiate a deal.
