About Crown Royal Whisky
When it comes to whisky, people tend to have their favorites and be a little more discerning because of that. So being the No. 1 selling Canadian whisky in the United States, which has a fair share of connoisseurs, gives Crown Royal some power. It is a blended whisky that was first introduced in 1939 and has since become a leading brand among blended whiskys. Like most, it has a proof of 80 and a few limited-edition or rarer variations for purchase. Does this Spark an idea?
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History
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The Seagram Company created Crown Royal in 1939 when King George VI and Queen Elizabeth made their first Royal Tour of Canada. Because of the royal nature of the event, the company's president, Samuel Bronfman, packaged the whisky in a crown-shaped bottle with a purple bag. Purple is, of course, the color of royalty. This marketing scheme was received well by the general public and Crown Royal began to sell. It remained a Canadian product only until 1964, when it began to sell outside of the country. In 2000, the Seagram Company fell apart and Crown Royal was picked up by its current owner, Diageo.
Types
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There are four versions of Crown Royal, with the general brand being the most common, of course. Of the three others, Crown Royal Special Reserve was packaged first in 1992. It is blended by various whiskys that have been aged longer than usual in order to have a more refined taste. Crown Royal XR was then created in 2006, which is the last batch of Crown Royal to have ever been made at the facility in Waterloo, which burned down in 1993. A year later, Crown Royal Cask No. 16 was created. It consists of a blend of whiskys that were aged in cognac barrels, which give it a unique taste and finish.
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Identification
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Crown Royal has a unique packaging that is instantly recognizable. The bottle is short and round and resembles a crown, as its name suggests. Though the bottle may seem smaller than those made by other whisky brands, it actually holds the same amount of liquid. The bottle is clear so that the amber whisky inside can be clearly seen. The bottle comes in a box and is sold with a purple cloth bag that ties at one end.
Significance
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Crown Royal is one of the more significant whisky brands out there because of its popularity and its advertising techniques and ties. It is the top-selling Canadian whisky of all time and brings a sense of pride to the country because of that. It is also a major player in motor sports. Besides sponsoring driver Jamie McMurray, Crown Royal has also been the title sponsor of events such as the International Race of Champions.
Warning
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Crown Royal is usually mixed with another liquid, usually a soda. This makes it easier to consume for most. Consuming whisky by itself is not a bad thing, but it should be done carefully because excess consumption can cause nausea. Crown Royal has a fairly high proof, so be careful not to consume too much of it, in general. This can cause alcohol poisoning and even permanent damage to kidneys and the brain, in extreme cases.
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